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Even in times where traditional brick and mortar shops are facing increasing competition from online shops,  the real-world shopping experience is still relevant. Artificial intelligence (AI) is now being used to chart a customer experience journey that fits the demanding expectations of retail consumers. 

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The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.

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