‘With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.’ BARE shares an article by Elizabeth Fazzare for Forbes with data on rising home and design shopping trends.

‘In mid-March, when United States President Donald Trump declared a national emergency and the coronavirus had infected people in all 50 states, many white-collar Americans began working from home. According to a survey by analytics and advisory company Gallup, on March 13 at the beginning of U.S. stay-at-home orders, 31% of employees in the nation were working remotely. By the end of the month, that number had doubled to 62%.

In the first week of stay-at-home orders in the United States, luxury consignment retailer The RealReal saw a 23% week-over-week uptick in sales of home items. Over the last three months, retail website Moda Operandi has seen a 97% increase in the quantity of homeware items sold. And during the month of March, online furniture and home renovation shop Wayfair saw strong demand for kitchen items and soft goods like bedding, towels, and mattresses. Spending more time indoors this spring led shoppers to reconsider their home decor, and embrace the inclination toward “nesting,” the desire to rearrange one’s surroundings to increase comfort, cleanliness, or pleasurable aesthetics (the term is often associated with pregnancy as families get the urge to create a nursery or a child-friendly home while waiting for the baby’s birth).

For Moda Operandi shoppers during the coronavirus pandemic, stocking up on festive tabletop products (plates, napkins, placemats, etc.) is a priority as many more people are cooking and eating at home. The retailer’s best-sellers include raffia placemats by designer Tory Burch and Les Ottomans cloth napkins printed in a peacock design. Luxury consumers at The RealReal showed similar interests. In the period between March 16 and June 8, demand for items in the home and art category jumped 16% year over year, largely driven by purchases of sculpture and tabletop items, says Patricia Stevens, category director for the company.

Wayfair reported that outdoor dining essentials have continued to sell well during the virus’s rise. “In March, when stay-at-home orders went into effect, Wayfair saw strong demand for work-from-home necessities such as desks, office chairs, as well as basic cookware and other kitchen items,” says Julie Cassetina, the company’s senior public relations director. “As we entered April, Wayfair customers began to shift focus to enhancing their outdoor spaces to really maximize function, making it a true extension of the home. Based on the trends we’re seeing, consumers are looking for new ways to entertain the whole family outdoors, while also elevating their yards with decorative accents and more.”

Now, as the number of COVID-19 infections rises again in several states, experts predict these home and design shopping trends will continue. “We’re expecting that investing and improving the home will be an ongoing trend through the remainder of 2020,” says Stevens. “Even as restrictions begin to lift, we still anticipate consumers will be spending more time at home than they were pre-COVID due to ongoing precautions,” she continues. Whether sprucing up an outdoor space, perfecting a tablescape, or buying the latest gadget for a new favorite recipe, the data shows that Americans at home are willing to spend on improving their environment, despite nationwide economic downturn.

Says Stevens: “As the months continue, we expect they will not only seek items for functionality and comfort but also continue to invest in their surroundings (art, decor) to better appreciate their living space.”’


Read the original article in full here.

For more information on how we can help you set up a mystery shopping program, send us a note here. We, at BARE, believe in the ‘why’ behind the reasons, and we will provide actionable insights to help you provide the best experience for your customers.

Disclaimer of endorsement: Any reference obtained from this article to a specific business, product, process, or service does not constitute or imply an endorsement by BARE International of the business, product, process, or service, or its producer or provider.

‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience — the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’

Read more

‘Many travel habits will morph as tourism slowly returns. But across all the trends experts point to, the one constant is the “p” word: Privacy. Have we all become semi-recluses through quarantine?’ BARE shares an article by Tamara Thiessen for Forbes about the upcoming changes for hotel stays and luxury travel.

Read more

As a global company, we have been closely monitoring and actively handling the situation related to the COVID-19 pandemic since late January, when our BARE China office was impacted. While the world continues to work through the unknowns together, we remain open and available to consult on various topics related to business needs and progression from our known and current expertise. 

Read more

As new cases of COVID-19 continue to emerge daily, most organizations are shifting to remote working, leading to major communication gaps between individuals, teams – and most importantly – customers. Read more

You should always be observing and learning from your customers even in the digital world: Their habits, behavior, and feedback all measure the strength of your company’s relationship with its customers. If you’re not watching your customers, your competition is. Read more

The modern customer is often on the go, seeks instant support, and wants a seamless experience. While such demands may be met through advanced technologies, the human touch remains essential. Customers expect digital customer experiences (CX) by businesses not only integrated but also more advanced and secured. To avoid falling behind your competitors in the fast-moving experience economy, it’s critical you are able to humanize your customer experience also. Read more

Remote work is on the rise, therefore it’s critical for companies to figure out how to maintain positive company culture across the organization, regardless of the physical distance between team members.   Read more

It is everyone’s dream to get the best grade – in school, at work, and of course as a mystery shopper. Do you think your grades are too low? Would you like to know what you can do to raise them? There might be several reasons for receiving low grades, but the below advice might help you receive a higher one next time.

Read more

Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending inadequate surveys.

Read more