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WORLD CONSUMER DAY: CELEBRATING OUR ROLE IN THE GLOBAL MARKETPLACE

World Consumer Day: Celebrating Our Role in the Global Marketplace

On 15 March each year, World Consumer Day celebrates the power of the consumer and their role in the global marketplace. Established by the United Nations in 1983, World Consumer Day recognizes the importance of consumer rights and highlights their contribution to the economy. This day calls for increased public awareness of the rights and responsibilities of consumers, as well as their contribution to the sustainability of the global economy. As such, World Consumer Day is an important opportunity to reflect on the impact we have as consumers and to look at ways to celebrate our role responsibly.

What is World Consumer Day?

World Consumer Day is an international day of celebration that recognizes and promotes the rights of consumers. It falls on March 15th each year, and it encourages people to consider their impact on the environment, their consumer habits, and their role in the global marketplace. It is a day of awareness and action in terms of responsible consumerism.

This day is celebrated in many countries around the world, and it is a great opportunity to acknowledge the importance of the consumer’s role in driving economic progress and market changes. Celebrations are held to educate people on their rights as consumers and raise awareness about issues such as product safety and sustainability. World Consumer Day also serves as an opportunity for individuals and organizations to engage in dialogue with the public and businesses on how they can better protect consumer interests.

The Importance of the Consumer

Today, consumers have more access than ever to products and services, making it more important than ever for us to make responsible purchasing decisions. Our consumer habits determine not only what products are manufactured, but also how they are produced and who benefits from their sale. Studies show that when consumers use their buying power to demand ethical, sustainable practices from businesses, these companies respond by incorporating those values into their production methods.

At the same time, our collective purchasing choices can also be damaging to the environment. For example, when plastic is used for packaging and disposable items, it takes hundreds of years for it to degrade. This type of unsustainable consumption has long-term effects that can be disastrous for the planet and its inhabitants.

The day serves as a reminder to all consumers to take responsibility for their own buying decisions and be aware of how their actions can shape the global marketplace. As we celebrate World Consumer Day, let us keep in mind that we have a major role to play in creating a better, more sustainable future for ourselves and generations to come.

Ways to Celebrate it

World Consumer Day is an important celebration day, and we should recognize our role as consumers in the global marketplace. Here are some ways to celebrate this day and promote responsible consumerism:

  1. Educate yourself about the products you purchase: It’s important to be aware of the environmental, ethical, and economic impact of our consumer habits. Before you buy something, research the company, the materials used in its production, and the transportation costs associated with it.
  2. Support local businesses: As consumers, we can show our appreciation for small businesses by shopping locally. When you shop at a local store or restaurant, you’re helping to strengthen the local economy and create jobs.
  3. Recycle or upcycle: The amount of waste generated by consumer goods is enormous. So, take the time to recycle, donate, or even upcycle old products instead of throwing them away.
  4. Share your voice: Use your consumer power to support companies that have ethical practices and transparent supply chains. Share your thoughts on social media or write a review of your favorite products to encourage responsible consumerism.

These are just a few ways to celebrate World Consumer Day responsibly. On this day, let’s remember that we have the power to make a positive impact in the global marketplace by making informed choices and supporting businesses worldwide.

Mystery shopping in today’s market

As consumers, we have a responsibility to use our role in the global marketplace to make sure we are getting the best value for our money and using it responsibly. One way to do that is to become a mystery shopper. Mystery shopping is a great way to help companies across the world improve the customer experience while earning money at the same time. By signing up with a reputable company such as BARE International, who are part of the Mystery Shopping Providers Association (MSPA), you can help your favorite businesses improve their services while observing consumer habits. Celebrating World Consumer Day is a great way to be a responsible consumer and by taking on the challenge of becoming a mystery shopper, you can help make sure companies are providing the best possible customer service.


Interested in becoming a Mystery Shopper? Evaluate customer service in your favorite stores and be an agent of change in customer experience worldwide. Register for free HERE and take advantage of all our attractive projects!

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