BARE International recently completed a survey that proves face-to-face service is still vital for vehicle or clothing purchases. The surprise results, however, was within the financial sector, which went through a strong digital transformation.
‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience — the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’
As new cases of COVID-19 continue to emerge daily, most organizations are shifting to remote working, leading to major communication gaps between individuals, teams – and most importantly – customers. Read more