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It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. With the promise of high returns on investment and happier customers, why wouldn’t your business want to pay closer attention to what their customers are saying? Read more

Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending inadequate surveys.

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In a world where marketers get messages in front of millions of prospects with a simple click,  the ability to make those offers feel personalized has become increasingly important. With personalized discounts, coupons and promo codes businesses can offer their customers more than a one-size-fits-all approach. Read more

The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.

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